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Web Design & Development
Design: Form Over Function? It Depends
Your website reflects your company. If it's well- designed, visitors will see your company as a highly professional organization. However, there is far more to design than attractive graphics. The information architecture determines how your visitors will navigate your website and whether they find it user friendly. We can draw on our experience with a wide variety of designs - from fast-loading news portals to high-bandwidth Flash animations - to design a site that will attract viewers and keep them coming back.
Our Process: You're Involved
Urban Insight has developed a customized methodology for web projects. It's based on a classic software development cycle that ensures you are involved in every stage of the planning, design and development process. Our methodology includes six stages:
- Site Map & Requirements
- Design
- Prototype
- Development
- Testing
- Training and Launch
Open Source Tools: Staying Flexible
Urban Insight supports and is active in the Open Source community, which promotes the concept that technology and standards should be open to the technology community for debate and improvement. Where appropriate, Urban Insight uses open source technologies and tools in its work. Unlike propriety software technologies where you are locked into one product or technology, open source software ensures that you will be able to continue to grow and modify your software regardless of the developer.
Content Management: You're in Control
Viewing a web site loaded with static and stale information just isn't exciting. Create interest by keeping your web site current. It's easier than you may think. Urban Insight has developed a unique and easy-to-use content management system to allow you to easily add, update and manage content on your website through the use of a web browser. You don't have to be familiar with web publishing tools or HTML. You simply enter the information into a browser as you would like it to appear on your website, and you control where and when the information appears.
A content management system is also indispensible for building an effective Intranet (private) website for your company.
E-Commerce: Stand Out from the Competition
The E-Commerce graveyard is littered with e-businesses that leaped before they looked. Their goals were hazy, their business models unproven, and their lives were short. Before you design an E-Commerce site, you need to decide on and prioritize your business objectives. Do you want to brand and position your company online? Persuade Internet users to purchase a product or service online or call you or visit a physical location? Whatever your goals, Urban Insight offers strategic advice in developing a solid E-Commerce website that supports your core business.
Web Accessibility for Persons with Disabilities
Is your website accessible to people with disabilities? Effective June 2001, websites run by federal agencies must be accessible to individuals with disabilities. This new law, commonly called Section 508, is expected to be the technology equivalent of the 1990 Americans With Disabilities Act (ADA). Urban Insight can help you ensure that your website is accessible to people with disabilities. In fact, in a case study for Planning Magazine, we have documented our efforts in making the PLANetizen website universally accessible.
Internet Marketing: If You Launch It, Will They Come?
Effectively marketing a new website is often the most overlooked and critical component of website development. Urban Insight will implement a proven communications strategy, including search engine registration, press releases, and email list announcements to promote and market your website on the Internet during the first month of operations. Because Urban Insight supports the fastest growing urban planning web portal in the world, PLANetizen, we can ensure that our clients receive high visibility in the planning community.
Website Hosting and Maintenance: After the Launch, What?
As a testament to how well we work with our clients, 95% of our clients continue to work with us after the launch of their website. Urban Insight can provide web hosting, maintenance and ongoing support. We offer several options for small and mid-sized organizations that don't have the time or internal staff to actively manage their websites and prefer not to worry about technical details.
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