Effectively marketing on the Internet is often one of the most overlooked and critical components of the website development process.
Internet marketing involves both a sustained creative and a technical effort. Urban Insight provides a range of services to help our clients implement a proven and comprehensive Internet marketing strategy, which includes the following:
- Search Engine Optimization (SEO)
We use a variety of strategies to optimize your website for search engines so that key pages or sections of your website are more likely to appear as a result of keyword searches on popular search engines. We use both organic (free) and paid optimization strategies.
If you can't measure the impact of marketing, how do you know if you are succeeding? We benchmark our efforts so our clients can evaluate concrete results.
- Press Announcements
We help devise an appropriate media strategy, prepare and distribute a press release announcing your technology initiative.
Microsites are often used to present in-depth information about a particular product, service or editorial support. For example, an environmental consulting firm that launches a new line of service restoring brownfields might publish a microsite explaining more about bioremediation (which uses microbes and plants to clean up contamination).
- Domain Name Strategies
Ensuring that you have clear control and are wisely using your domain name assets can sometimes double or triple your website traffic within a short time.
- Search Engine Registration
Among the 200+ search engines now on the Internet, there are a handful that are generating and placing the vast majority of listings users actually see and use. We help you make sure your website(s) are correctly registered.
Google's AdWords are a cost-effective and flexible alternative to print or broadcast advertising. Results can be carefully tracked and evaluated.
- Broadcast Email
Do you capture contact information from visitors to your website? Do you regularly send your visitors and stakeholders updates about what is new on your website? We can help you evaluate and implement one of several best-practice broadcast email solutions.
- Free Services for Nonprofits
There are a variety of free or discounted services available to nonprofits. We help our nonprofit clients determine how best to engage and use these free services.
- Editorial Strategies
Urban Insight also provides a range of placed media strategies, from developing product and technology whitepapers, editorials, articles, and media placements.
- Industry-specific Strategies
These are just a few of the strategies that Urban Insight offers to its clients. Depending on the focus of our clients, we offer a variety of proven industry-specific strategies.
- Web Analytics
Web analytics measure how visitors find and use your website. We help you understand how to use these analytics to measure your website against key performance indicators, evaluate the success of marketing campaigns and technology investment, and understand the usability impact of your website design.