Live webinar
State of Museum Digital:
2026 Benchmark
2026 Benchmark
August 6, 2026 at 2:00 PM ET
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Your museum's website may be quietly losing you members, ticket sales, and donors. We evaluated 50 museum websites across 54 criteria. The pattern was clear: the pages closest to revenue are the least developed. Join us for the findings, and what to fix first.
Thursday, August 6, 2026
2:00 PM ET · Live on Zoom
Free to attend. Recording sent to all registrants
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Thursday, August 6 · 2:00 PM ET
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The problem, quantified
Museum homepages have never looked better. The revenue pages tell a different story.
Our benchmark found homepages averaging 77.8/100, while ticketing pages, where visitors actually decide to buy, average just 57.2. Meanwhile, most museum sites load too slowly on mobile for the majority of visitors to ever see them.
Average benchmark score, out of 100
Homepages
77.8
Ticketing & revenue pages
57.2
A 20-point gap sits exactly where museums earn revenue.
What you'll take away
Practical, benchmarked, specific to museums
01
Know exactly where museum sites fall short
The three patterns behind lost revenue: the conversion gap, the mobile emergency, and the hidden technical liabilities, with data from all 50 institutions.
02
Watch live website audits, on screen
Submit your museum's URL at registration and it may be selected for a live, anonymous review during the session, scored against the full benchmark framework.
03
Leave with a prioritized starting point
Not a list of everything you could fix, but a ranked framework of the highest-impact, lowest-effort improvements, drawn from what top performers do differently.