Many organizations will create a request for proposal (RFP) to invite agencies to bid on their website redesign and development project. Unfortunately, many RFPs drive away exactly the kind of agency that the organization wants. We've seen thousands (really, thousands) of RFPs over the years. Some are really great. Many are not.
So we created the RFP that we'd want to receive. This is a user-friendly website redesign RFP example that provides the critical details required for us to
- understand the scope of the project, website, and/or web application, and your organization's target audience
- evaluate if we're the right fit for your specific project
- and prepare a proposal and an accurate estimate of costs.
This template will ensure that whichever agency you choose to work with can immediately commence project planning and hit the ground running.
We created this Model Website RFP Template in collaboration with several leading digital agencies, based on observed user experience and frequently asked questions from many previous website RFP examples.
This RFP example provides you with a concise, easy-to-modify template that will help your organization think through the scope of work for your website project and present it in a way that will help you find the best agency partner. The template includes reusable sample content for a fictional organization called the "Vista Grove Company," so you can review an example of what is expected in the RFP.
Our goal with the Model Website Redesign RFP Template is to help make requests for proposals (RFPs) a little bit better by helping organizations think through the questions an agency will likely have.
Get the RFP Template
You can download the Model Website Redesign RFP Template in Word and PDF format for free. (Full disclosure, we do ask for your name and email address to follow-up with you once in a while.)
This RFP example is intentionally short, at four pages, so that you can complete it in less than 1 hour, so you can get your project moving forward and find the right agency / potential vendor to work alongside you.
Below is a general overview of the 9 sections of the template to support your RFP process along with sample content:
- Cover Page
- Contact Information
- Organization Background
- Project Overview
- Project Goals
- Other Requirements (with some examples)
- Schedule / Project Timeline
- Budget Constraints
- Evaluation Metrics (e.g., time frame, project management, team member resumes)
- Submission Requirements
We hope this document helps you write a high-quality RFP that excites you and attracts prospective vendors who are a great fit for your website development or design project.
We look forward to hearing how you are using the Model Website Redesign RFP in your organization.
Need a Museum RFP Template for Web Development?
Looking for a model request for proposal template for a museum project? Look no further than our Museum RFP Template for Web Development.
