A mobile website and app to incentivize participation in events, career development, and discovery of Los Angeles through gamification and community-building.
BACKGROUND
The USC Viterbi School of Engineering is innovative, elite and internationally recognized for creating models of education, research and commercialization. The Graduate and Professional Programs Office provides services for prospective and current students at the Viterbi School of Engineering and through the School’s Distance Education Network.
THE
CHALLENGE
USC Viterbi serves over 5,000 graduate students from diverse backgrounds and countries. How could Viterbi create an even stronger shared sense of community and incentivize new relationships with peers? How could they encourage students to discover the campus and Los Angeles, and expose students to new research and professional development opportunities?
THE
SOLUTION
USC Viterbi and Urban Insight developed an intuitive mobile web experience and iOS native app that enables students to discover social, research, and career opportunities, encourages networking with fellow students, and incentivizes participation in events and career activities. The app uses gamification techniques and nudge theory to leverage technology to make students feel welcome and part of the USC Viterbi community.
